I started using Canon equipment in 2004 while in transition from film to digital photography. I did try the Kodak DCS system first. The Kodak DCS 760 camera was a collaberation between Nikon and Kodak, but it didn't last so I sold all of my Nikon film equipment and invested in Canon. I made the choice because I lost my shirt on the Kodak DCS camera body and quickly learned that cameras where getting better and better every 6 months. So I thought I'll buy great lenses and spend the rest on a new camera body every year or two. I still tell anyone who will listen to buy the best lenses you can afford and get last years camera body if you want to save some money.
Photography has always had some degree of technicallity required to practice sucessfully. I embrace the possibilities availabe to me because photography is gear driven. Think of all the elements available for a photographer's toolkit, and each piece of gear is adding to their visual language. Yes, the digital revolution in photography has simplified one aspect of the medium, capture; while leaving lighing almost untouched. Me, I am obsessed with lighting and I need to understand it to controll it. I have built a big part of my work and toolkit around lighting. Making it available an portable all the time everywhere. I am a lighting master and I am free to create with lighting. Lighting is essential because it is how photographers shape and enhance natural beauty. Available light only photographers just can not acheive the level of lighting I can create.